S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network
Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.
How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.
Want to be an influential podcaster? Start with high quality content
The quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value.
Chapters:
00:00 Introduction: Can Podcasts Improve Your Network?
00:53 Understanding Network Quality
02:47 Measuring Connection Quality Through Your Podcast
04:55 Building High-Quality Relationships
07:10 Leveraging Podcast Influence and Visibility
10:45 Practical Tips for Network Growth
11:36 Conclusion and Next Steps
Measure the Depth of Your Network
A key indicator of network quality improvement is moving from shallow to deeper relationships. Ask yourself: does a podcast listener become a frequent commenter, client, or even a business partner?
Are my new acquaintances motivated to further engage with me, perhaps even elevating from initial interest to collaboration? These transitions are tell-tale signs of a robust networking strategy.
Crafting Intentional Interactions
The nature of interactions makes a significant difference. When influential individuals intentionally engage with, share, or comment on your podcast, it serves as social proof of value. When others in the industry entirely distinct from you—maybe even with more followers or better visibility—identify value in what you produce, it says a lot about the reach of your network.
Let's also consider the quality of opportunities our networks provide. Are introductions made thoughtfully, showing you as a peer and not just another frequent guest? Through introductions and quality engagements, it's important to align our guests with our values, as well as display those values by supporting those who've supported us.
Tracking Growth and Influence
Once you become more intentional with guest selection and network strategies, you’ll observe growth in your podcast's reach and the quality of pitches you’ll receive. High-quality pitches and genuine cross-promotional opportunities often follow from having cultivated powerful network connections. Increasing engagement and more compelling collaborative invitations signal that the time spent nurturing your network is paying dividends.
One of the profound joys of podcasting is furthering these connections, truly investing in them, and being open to exploring where they lead. The vision you have for your personal or business life—for the next five, ten years, or even a lifetime—can significantly influence the connections you make today.
In 2023, Podcast hosts have become the most trusted influencers online. This means that by having an intentional content strategy, you’re turning listeners, guests and peers into an army of people who will passively promote your show, products and services.
Elevate Your Expertise and Expand Your Reach
Finally, it's essential to think about visibility. Your network is bound to expand if you keep sharing valuable content beyond the guests on your show. Support your chosen collaborators publicly, whether or not they are already quite visible, as acts of appreciation often return tenfold.
Thinking beyond immediate, transactional relationships and focusing on meaningful interactions creates a network that truly reflects your professional values and enhances your influence.
If you're curious about growing your influence through podcasting and want to discuss strategies that align with your goals, consider booking a free discovery call. In this call, you'll learn how to harness the power of podcasting to increase your influence and your network’s worth.
Remember, it’s never too late to pivot your podcast to start seeing results. If you aspire to be at the forefront as a thought leader, the time to act is now.
Resources mentioned in the episode:
Feeling stuck about your podcast’s growth? Do you have no idea where to start and want to partner up with a pro? Book a free discovery call or learn about what we do: https://thepodcastspace.com/services
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ABOUT THE HOST
Hi, I’m Ana Xavier, a multilingual award-winning podcast marketing and content strategist specialized in generating online visibility for women, multilingual, and minority impact-driven business owners.
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