The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
SEASON 3 IS OUT NOW
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SEASON 3 IS OUT NOW 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.
A REFRESHING PODCAST ABOUT PODCASTING!
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S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.
S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit
When is it time to hire a podcast coach?
This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018.
S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority
As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures?
Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits.
S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!
Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever.
S3 91. Podcast Listening Trends: New Edison Research Data (2025)
Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content.
S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage
What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all.
S2 89. Spilling the Tea On My Big Oops Season Finale and What's Coming in 2025
Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you.
S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting
I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime."
For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.
S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth
As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow.
As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen.
S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.
S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?
It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.
S2 84. The Truth About Your ‘Unique Podcast’ and Traditional Growth Strategies
Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.
As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.
S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network
Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.
How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.
S2 82. What is a podcast content strategist and why does your podcast need one?
As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.
It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.
S2 81. The roadmap to becoming the go-to leader without needing a big following
Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?
S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile
Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.
78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.
77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast
Can podcast seasons boost your business?
Or do you start from scratch every time a new season releases?
Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.
In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.
76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast
Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling like a bottleneck of your processes? This episode breaks down the inspirational transformation my Podcast Power Hour client Fanny Dunagan experienced after working with me, including winning awards and harnessing the power of delegation to speed up growth.