The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
NEW EPISODES ON WEDNESDAYS
〰️
NEW EPISODES ON WEDNESDAYS 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.
A REFRESHING PODCAST ABOUT PODCASTING!
Recent Episodes
Catch up on the latest episode or simply shortlist episodes based on your favorite topics:
Sort by Topic
- Analytics
- Black Creators
- Branding
- Burnout
- Client Success Stories
- Content
- Content Repurposing
- Content Strategy
- Cover Art
- Diversity
- Email Marketing
- Impostor Syndrome
- Marketing
- Micro Episodes
- Mindset
- Myths
- Networking
- Offline Marketing
- Online Visibility
- Personal Stories
- Podcast Growth
- Podcast Listeners
- SEO
- Sales
- Social Media
- Spanish Content
- Types of Podcast Episodes
- Video Podcasting
- Voice
- YouTube
S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting
I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime."
For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.
S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.
S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?
It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.
S2 84. The Truth About Your ‘Unique Podcast’ and Traditional Growth Strategies
Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.
As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.
S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network
Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.
How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.
S2 82. What is a podcast content strategist and why does your podcast need one?
As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.
It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.
S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile
Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.
78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.
77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast
Can podcast seasons boost your business?
Or do you start from scratch every time a new season releases?
Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.
In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.
75. How to create a podcast that is relevant all year long + 1 secret strategy
What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This podcast episode t will dive into exactly that.
74. Podcast Listening Habits Revealed: Insights to Better Grow Your Show
Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?"
73. How in-person events can help you increase your downloads & influence by 10-25%
Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?
Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode, I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!
72. Should You Transition Your Podcast to Video? A Quick Guide
As YouTube and video podcasts become more prominent, you may ask yourself:
Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach.
This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.
69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)
Have you ever wondered why people tune in to podcasts?
What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.
68. 10 Key Strategies To Consider to WIN Podcast Awards and Pitches
Want to apply (and win!) Podcast Awards?
Then you need to consider what creates an attention-grabbing pitch from an award-winning Podcast Marketing expert.
67. What happens when you go viral on social media? A Guide for Podcasters
In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?
66. Podcast Interviews: 5 key elements most hosts get wrong
In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.
65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.