The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
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MARKETING 〰️ METRICS 〰️ MINDSET
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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile
Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.
55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads
Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.
As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?
41 / 42 Podcast SEO: A Practical Guide to Search Engine Optimization, Show Notes, YouTube and Multimedia Content, with Sarah McDowell
If you’ve been on the internet for a hot minute, you’ve heard the term ‘SEO’ or ‘Search Engine Optimization’.
Now, you also probably heard that can leverage podcasts for their useful SEO capabilities. Whether you’re just starting, or you’re trying to improve your organic discoverability, this episode is a must-listen. SEO expert and host of The SEO Mindset Podcast Sarah McDowell shares with us a very practical guide to podcasting. It includes a breakdown of actions for podcasters who want to delve in slowly, and those who are ready to implement everything in one sitting.
And of course we’ve also covered the classic questions ‘Are transcripts really important?’, and ‘How should I structure my show notes?’