The Podcast Space’s Podcast

Award-winning podcast strategies to build your authority and reach.

NEW EPISODES ON WEDNESDAYS

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NEW EPISODES ON WEDNESDAYS 〰️

MARKETING 〰️ METRICS  〰️ MINDSET

Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.

A REFRESHING PODCAST ABOUT PODCASTING!

Recent Episodes

S2 82. What is a podcast content strategist and why does your podcast need one?
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 82. What is a podcast content strategist and why does your podcast need one?

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

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S2 81. The roadmap to becoming the go-to leader without needing a big following

S2 81. The roadmap to becoming the go-to leader without needing a big following

Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?

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72. Should You Transition Your Podcast to Video? A Quick Guide

72. Should You Transition Your Podcast to Video? A Quick Guide

As YouTube and video podcasts become more prominent, you may ask yourself:

Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach.

This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.

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71. How podcasts can turn hosts into agents of change for themselves and their communities
Content, Mindset, Impostor Syndrome Ana Xavier Content, Mindset, Impostor Syndrome Ana Xavier

71. How podcasts can turn hosts into agents of change for themselves and their communities

Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?

In this episode I’ll share how podcasts can become effective tools for change during times of personal, social, and political unrest.

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59. How to stay motivated when you can't yet see the impact of your podcast

59. How to stay motivated when you can't yet see the impact of your podcast

Have you ever felt discouraged because you couldn't see the impact of your podcast?

You're not alone.

As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.

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57. From overwhelmed and invisible, to confident, influential, and being paid to podcast: the results of my coaching program with Hetal Baman

57. From overwhelmed and invisible, to confident, influential, and being paid to podcast: the results of my coaching program with Hetal Baman

Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of podcast coaching highlighted by Hetal’s personal success.

From receiving weekly listener and peer messages to receiving $2,500+ listener donations, to talking to organizations featured on Netflix documentaries, Hetal’s story undoubtedly shows what can happen when you stop trying to ‘make it’ alone.

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56. 10 Reasons Why Most Podcasters Fail- and How You Can Avoid Being One Of Them
Content Strategy, Content, Myths Ana Xavier Content Strategy, Content, Myths Ana Xavier

56. 10 Reasons Why Most Podcasters Fail- and How You Can Avoid Being One Of Them

How to avoid failing as a Podcaster?

Podcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the 90% of podcasters who fail.

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55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads

55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads

Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.

As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?

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39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra

39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra

Since 2020, monthly podcast listenership among US latinos increased 52%, compared to the general US population increase of just 14%! This means that there are HUGE opportunities for hosts who want to create targeted content, or that are considering adding a Spanish podcast to their catalog.

As we celebrate National Hispanic History Month, I invited bilingual podcaster, video podcast coach, educator and overall wonderful human being, Yesenia Bocanegra to discuss the ins and outs of creating content for multiple audiences. We also talked about what to consider in terms of workflow, and how to manage impostor syndrome when you’re creating content in a second language.

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38. The Downside of 'Fake It Till You Make It' in Podcasting

38. The Downside of 'Fake It Till You Make It' in Podcasting

Is ‘Fake it Until You Make it’ still good advice for podcasters in a time when most audiences crave authenticity? Whether you’re a fan of the quote or you loathe it, this episode will provide contextual information you need to be aware of if you want to become a successful podcaster.

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