72. Should You Transition Your Podcast to Video? A Quick Guide
As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.
This question was inspired by a listener of my show, Nick Levesque, a certified spiritual life coach. We will explore your capacity, content strategy, and the potential impact on your podcast.
Determining the Format: Know Your Capacity and Availability
First things first, understanding your capacity and availability is crucial. For instance, this particular podcast episode was recorded in an audio format due to some unforeseen circumstances in my own life. Remember, it’s okay to let external factors influence how you deliver your content as long as it aligns with your broader strategy. When assessing your capacity, consider these questions: - Do you have the time and resources to film and edit video content consistently? - Would an audio-only format suffice for your target audience on platforms like YouTube?
Does Your Podcast Need to Be on Video?
Next, evaluate whether your content would benefit from being on video. For episodes that require a more intimate setting or detailed visuals—such as breaking down analytics or discussing intricate topics—video can add significant value. Recording some content without video is perfectly fine. Not all episodes will require the added effort of video production. Assess whether the visual element contributes to your content’s purpose and audience engagement.
Authenticity and Visuals as Power Statements
One thing I often emphasize is the importance of authenticity. Showing up on video without makeup or perfect hair can set a powerful example, especially for women in male-dominated industries. Similarly, individuals who speak English as a second language should feel encouraged to appear on video without fear of judgment.
Consider which core topics need visual elements to be fully understood. For episodes on complex subjects, incorporating graphics can greatly enhance viewer comprehension. Alternatively, directing listeners to your website for additional materials can also work, but having those visuals within the video can be more engaging.
Revisit some key episodes for in-depth considerations, such as Episode 12, where I break down 15 considerations before jumping into video podcasting. Always remember, it’s your podcast and you decide the best strategy that works for you.
As small business owners or entrepreneurs, creativity in solving problems is key. Look at your limitations and find innovative solutions. For example, when I took a sabbatical last summer, I created shorter, punchy podcast episodes that were feasible within my limited timeframe. A series format aligned well with both my capacity and my listeners’ needs.
Audio-only RSS feeds on YouTube
YouTube can host your entire catalog using an RSS feed from your podcast platform, without necessitating video. However, for certain key episodes—what I call “super podcast episodes”—investing in high-quality video can be worthwhile. These are the episodes your audience will actively seek out for your expertise.
Conclusion:
Ultimately, successful podcasting—whether in audio or video format—involves consistent, high-quality content creation that aligns with your capacity and strategy. There isn’t a single episode that will magically boost your audience, but rather an accumulation of thoughtful, strategic efforts. Don’t stress about adhering to the "perfect" format—be it audio or video. What matters is creating content that you're proud of and that showcases your expertise to your audience over time.
Timestamps:
00:00 Introduction: Should You Convert Your Podcast to Video?
00:59 Recording Challenges and Capacity Considerations
02:12 Evaluating the Need for Video Content
04:14 Content Strategy: When to Use Video
05:28 Case Study: Summer Spark Series
07:12 Strategic Podcasting Tips
11:32 Final Thoughts and Resources
Additional episodes:
Listen to the Summer Spark Series:
Resources mentioned in the episode:
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