The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
NEW EPISODES ON WEDNESDAYS
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NEW EPISODES ON WEDNESDAYS 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.
A REFRESHING PODCAST ABOUT PODCASTING!
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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile
Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.
78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.
77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast
Can podcast seasons boost your business?
Or do you start from scratch every time a new season releases?
Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.
In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.
76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast
Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling like a bottleneck of your processes? This episode breaks down the inspirational transformation my Podcast Power Hour client Fanny Dunagan experienced after working with me, including winning awards and harnessing the power of delegation to speed up growth.
75. How to create a podcast that is relevant all year long + 1 secret strategy
What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This podcast episode t will dive into exactly that.
74. Podcast Listening Habits Revealed: Insights to Better Grow Your Show
Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?"
73. How in-person events can help you increase your downloads & influence by 10-25%
Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?
Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode, I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!
72. Should You Transition Your Podcast to Video? A Quick Guide
As YouTube and video podcasts become more prominent, you may ask yourself:
Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach.
This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.
71. How podcasts can turn hosts into agents of change for themselves and their communities
Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?
In this episode I’ll share how podcasts can become effective tools for change during times of personal, social, and political unrest.
69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)
Have you ever wondered why people tune in to podcasts?
What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.
68. 10 Key Strategies To Consider to WIN Podcast Awards and Pitches
Want to apply (and win!) Podcast Awards?
Then you need to consider what creates an attention-grabbing pitch from an award-winning Podcast Marketing expert.
67. What happens when you go viral on social media? A Guide for Podcasters
In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?
66. Podcast Interviews: 5 key elements most hosts get wrong
In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.
65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
64. Could too much free podcast content negatively impact your business sales?
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
63. Elevate Your Interviews to Host Unforgettable Podcast Conversations, with Sarah Heeter
Are you looking to up your podcast interview game and captivate your audience from start to finish? In this episode, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and leave a lasting impression on your listeners.
To honor Women’s National History Month, I decided to share the mic with my friend podcast producer and strategist Sarah Heeter, founder of PodFox Media to share her best tips on how to craft unforgettable podcast conversations.
62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility
Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?
61. How long should a podcast episode be? It depends.
In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them.